Veterinary group expands voice with video channel success
- July 28, 2017 |
- LORI SHARN BRYANT
CEO Tom Bohn says having fun is critical to creating compelling, cost-effective content; he plays ‘veterinary fan boy' in some features CEO Tom Bohn holds down an alligator for veterinarian Doug Mader at the Everglades Outpost wildlife rescue center. NAVC filmed a piece about treating alligators displaced by human activity. The North American Veterinary Community has racked up many tens of thousands of views for its new online video channel, along with $800,000 in sponsorship deals. NAVC launched "Spark! Your Veterinary News, Your Veterinary Life" in early February at its big annual conference. How did the Florida-based group pull this off, when so many other associations… Read More